Launching a newly formed R&D partnering group.

A division of GlaxoSmithKline asked us to help them create an identity and a competitive marketing position for a newly formed emerging markets group. After an extensive discovery and interview process, we developed a communications strategy to help them tell their story. We created a unique identity within the parent brand standards, developed key messages backed by facts and demonstrated how the new “brand” would play out in presentation and outreach materials.