Your innovation strategy, capabilities and reputation are valuable corporate assets and should be marketed just as creatively and aggressively as you would any product. We can help you take inventory of your entire innovation asset base—resources, skills, knowledge and processes—and identify how to create a “brand” that attracts the right partners and customers.
Our insights and processes have enabled R&D, business development and corporate leaders to overcome some of their most challenging barriers and take advantage of the richest opportunities. We’ve worked inside hundreds of well-respected organizations—from Fortune 500 to small startups—for more than 25 years. In that time, we’ve seen the competitiveness of the partnering environment intensify greatly. We know what works, and just as important, what doesn’t.
We’ve helped clients:
- Leverage the value of their intellectual resources and business development brand through repositioning an existing organization or launching a new one.
- Engage target audiences with a message that motivates, educates and aligns them to your vision.
- Build greater awareness among key internal and external audiences.
- Extend their innovation and partnering capabilities into new and emerging markets.
Who we’ve helped:
GlaxoSmithKline, Bristol-Myers Squibb, Merck, Ipsen, Lexicon, Foundation for the NIH, Shire and many biotech companies, including startups.
[FOCUS AREA: Aligning employees to your vision: Bringing business strategy to life.]