Gaining awareness of a new corporate strategy is difficult enough. But if your company is highly decentralized, operates plants all across the country, and employs a 24-hour workforce that rarely has email access, the logistical challenges to this communication become formidable. When Exelon presented us with this challenge, we devised a series of campaign events to reach out to employees. One part of the campaign involving non-desk employees was a card-collecting “game” designed to increase recall and understanding. In the process of trading the cards, the employees became engaged and broadened their knowledge of Exelon’s portfolio and strategy.
