PECO’s innovative ideas encompass everything from smart grid technology to alternative fuel vehicles to renewable energy. Great, forward-looking ideas. But in order to put these innovations to work in a highly regulated and community-centered industry, PECO needs to gain support for their proposed initiatives. PECO asked us to help. We worked with them to shape key messages and campaign materials to win the government and community support they need to roll out these new programs. Our creative strategy used a classic problem/solution approach to spotlight the benefits.
